The New Offshift is HERE
Get your Assets Ready. #PriFi
Over the past several weeks, I’ve had the pleasure of working alongside a couple of very creative and very talented people to spearhead our rebrand: Offshift PR & BD Lead Alex Shipp and creative director & branding expert Anne Marie Ben-Yehuda.
Both Alex and Anne Marie captured Offshift’s essence, Privacy. Privacy is at the core of our principles, our value proposition, and our ethos — and we transformed that into something cohesive and tangible: the new Offshift you see today, and the one you’ll be seeing in the days and months ahead.
Our new presentation is simple and clean, and draws on modern, minimalist graphics to highlight Offshift’s seamless user experience. Our design elements employ a variety of deep purples reminiscent of a more alluring and discrete mystique than many of our all-black, privacy-centric counterparts. In addition, we utilize redacted text as a recurring motif to allude to anonymity, and present our proprietary Shifting mechanism in an animated centerpiece on our landing page.
Our new brand and presence lend greater clarity and depth of purpose to our value proposition, and we could not be more pleased to launch our rebrand in the public domain.
We proudly present — Offshift: The World’s First Private Derivatives Platform — on and across our updated platforms and documentation:
Offshift is leading private decentralized finance (PriFi) with the world’s first Private Derivatives Platform. It leverages zero-knowledge (zk) proofs and sources reliable, real-time price feeds from Chainlink’s decentralized oracle network to enable users to mint zkAssets, an unprecedented line of fully private synthetics. Offshift’s mostly anonymous team has developed a trusted reputation for their thorough privacy research, development and execution.
To learn more and get involved, visit the links below: